An example from outside the accounting profession.
By Marc Rosenberg
The Rosenberg Practice Management Library
It has been said that organizations should never have profitability as a goal. Why? Because profitability should be the result of an organization’s efforts, not its goal.
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Profitability is a measure of success in accomplishing core business goals. The Disney Corporation probably says it best in their mission statement, which is short and sweet, but very powerful: “Our mission is to make millions happy.”
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