How CPA Firms Work: The Business of Public Accounting

For New Hires, New College Graduates, Interns – and Everyone Else in the Firm Who Needs to Know.

By Marc Rosenberg CPA

It’s a simple fact: People work with more enthusiasm and commitment when they are genuinely made to feel part of the organization and when they understand how they contribute to success and profitability. CPA firms are no exception.

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The talent-development primer that explains how CPA firms work as a business

Because everyone in your firm needs to know how CPA firms make money, grow and prosper, they need this handbook.

Designed specially for succession planning, mentoring, coaching and training purposes, How CPA Firms Work provides a basic understanding of the fundamental principles of practice growth and management.

How CPA Firms Work shows how accounting practices:

– make money,
– get clients and
– reward success.


  1. Why working at a CPA firm is a great career
  2. CPA firm economics
  3. How firms make money
  4. CPA industry innovations over the last 20 years
  5. Trends in the CPA profession
  6. What it takes for staff to advance
  7. The image of CPA firms
  8. CPA firm management
  9. How firms get clients
  10. What attracts staff to CPA firms

How CPA Firms Work is particularly useful for up-and-coming professionals, new staff joining a firm, new college graduates, experienced hires and interns — and anyone else who may benefit from a broad overview of the business of public accounting and what it takes to succeed.



CPA Trendlines commentator Marc Rosenberg is a nationally known consultant, author, speaker on CPA firm management, strategy and partner issues.

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey, also available here from the CPA Trendlines Store. He has consulted with more than 700 firms throughout his 20+ year consulting career.

Accounting Today magazine annually acknowledges Marc Rosenberg as one of the 100 most influential people in the CPA profession and INSIDE Public Accounting has repeatedly recognized him as one of the ten most recommended CPA firm consultants in the country.

Click here to see him on CPA Trendlines.

How CPA Firms Work: The Business of Public Accounting