What do “disturbing the present” and “paradigm shift” really mean?
By Marc Rosenberg
The Rosenberg Practice Management Library
Roberto Goizueta, the late Chairman of Coca-Cola, and certainly one of the top two or three CEOs of the last 30 years, said it best: “Challenging the status quo when you have been successful is difficult. If you think you will be successful running your business in the next 10 years the way you did the last 10 years, you’re out of your mind. To succeed, we have to disturb the present.”
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Compared to most vocations, CPA partners make a pretty good living. Their success has been attributable primarily to a combination of the following:
- Bringing in business
- Providing great service to clients, which results in client retention and moving clients upscale in terms of services
- Strong technical skills
- Developing staff into leaders
- Strong interpersonal skills
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