Promote your consulting services as products.
By August J. Aquila
Price It Right: How to Value Accounting Services
We’ve discussed marketing tools, how they can be divided into three main types (one-way messages, two-way messages, and one-on-one messages), and what each type will accomplish. In this post I will examine using email and show you how to make it effective.
MORE: Three Types of Marketing Message, and Which Is Best | Six Ways to Market Your Technology Consulting Practice | Sixteen Marketing Activities to Try | The Four Steps of Your Personal Marketing Process | How Does Your Firm Measure Up? | Six Questions Before Asking for All the Referrals You Deserve | Five Rules for a Marketing Orientation
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Email marketing is a strategy for a firm to send promotional messages to people in mass quantities. To start email marketing, you need to select an email marketing tool/service, build your email list, decide the type of campaign you want to use, write persuasive messages, make a schedule, run the campaign and measure the campaign results.
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