What are you trying to accomplish?
By August J. Aquila
Price It Right: How to Value Accounting Services
There is no silver bullet when it comes to marketing. That does not mean that having a focused marketing plan is not of critical importance to the success of your consulting practice. At last count, there were more than 15 different marketing tools that you can use to support your sales efforts, to generate leads and to get prospects to select your firm.
MORE: Six Ways to Market Your Technology Consulting Practice | Five Reasons to Implement Change Orders | Make Your Practice Better | Eleven Marketing Strategies for Smaller Firms | Five Questions for Developing Your Marketing Plan | You Only Have Four Strategies | The Damage That Traditional Fee Methods Do
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The first question that comes to mind is, “Which of the marketing tools should my firm use?” Only you can answer that question, but here are some other things to consider in reaching your decision:
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