Include your firm culture and recruiting in your execution.
By August J. Aquila
Price It Right: How to Value Accounting Services
It makes no difference what size practice you have. The following tips apply if you are developing an individual marketing plan, a departmental plan or one for the entire firm.
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From an overview perspective you will want to consider the following five questions:
- What will be the range of services you offer?
- How will you price these services?