Does your card tell your prospect what to do next?
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
The lowly business card: We don’t give it a second thought before we get the thing printed up, and we just do what everyone else does.
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Many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes I list below. Experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. We may take it for granted, but I feel that your business card is one of your most important pieces of marketing collateral – and the most underutilized.
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