Accountants Raise Alarms on Small Business Outlook

The Avalara Accountants Confidence Report points to difficulties ahead for small businesses to access capital, increase profits, raise revenues, hire new employees, and control costs.

Looking ahead 12-18 months, accountants expect increasingly acute hardships, led by problems in accessing fresh capital, hiring, and managing labor costs. But new technology and automation could help cushion the pain for some.
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Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, released a new survey of over 500 Main Street accountants representing more than 100,000 small businesses.

Survey responses revealed that looming economic headwinds could create challenges for small businesses in the next 12–18 months. The survey, conducted during the 2023 tax season, shows that accountants believe small businesses will face challenges in accessing fresh capital, increasing profits, managing payroll costs, weathering supply chain difficulties, and hiring new staff.

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The Avalara Accountants Confidence Report

The 2023 Avalara Accountants Confidence Report, produced in conjunction with CPA Trendlines, queried trusted advisors with clear insights into the financial health of small business clients. The report measures accountants’ attitudes and outlook on a variety of pressing issues, leading with sentiment on the health of small business clients, and providing a read on the national economy and the state of smaller accounting practices. Accountants were surveyed as they combed through business clients’ financials and prepared their tax returns.

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Facing Busy Season ’23: 99% of Accountants Suffer Burnout

Webinar set to help yourself and your team.

By CPA Trendlines
via The Center for Transformation

Finding qualified talent has long plagued the accounting profession. However, with COVID-19 and remote work, the past three years have ushered in a new age of attrition and burnout.

The Value of Personal Resilience: What Accountants Need to Know

Tuesday, Jan. 17, 2023, 12 pm ET.

Cost: $10 for CPE/Free for no CPE

Click here to register or learn more

A July 2022 article in Accountancy Age explored a survey that showed 99% of accountants suffer from burnout, with 24% reporting medium-high to high levels of burnout.  Further, that burnout is generally listed as why many CPAs leave public accounting.

The survey, conducted by FloQast, a provider of accounting workflow automation software, and the University of Georgia, used the Maslach Burnout Inventory (MBI)—the leading measure of burnout and validated by more than 35 years of research—in an accounting setting for the first time. Using a 100-point scale, the survey covered three major areas of burnout: Emotional Exhaustion (EE), Depersonalization (DP), and low sense of Personal Accomplishment (PA).

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Wanna Know What Clients Say About You?

If they can’t communicate your value, referrals will be tough.

By Russ Alan Prince

Accounting services are commodities, but that does not mean that accountants are inherently fungible. Without question, some accountants are better than others.

That said, a large majority of accountants are unable to differentiate themselves from their competitors. Many times even when they are more capable, they blend in with the morass of mediocre accountants.

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The reason is simple. Very few accountants are proficient at communicating their value to their clients. Think of your situation. What value are you providing your various clients? Now, if those clients were asked what value they were receiving from you, how much alignment would there be?
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