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Logan Graf: Build a Modern Accounting Business, Not a Job | The Disruptors

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“People don’t want to work themselves to death for a third of the year.”

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The Disruptors
With Liz Farr
For CPA Trendlines

The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

Logan Graf, owner of The Graf Tax Co and founder of the Counter community, is proof that there’s a better way to run a tax firm. Last tax season, after restructuring, hiring a manager, and implementing a tax scheduling system, neither he nor his manager worked more than 40 hours a week. He believes accounting firms should operate like modern businesses. “We don’t have to look at what’s been done in the past and copy them,” he says.

Graf, who launched his own firm in 2020, took mental notes of what he liked and what he didn’t like at the firms he worked at. At his last place of employment, Scott & Aderholt near Austin, TX, he was given an unusual level of autonomy. “I was basically running a firm within a firm,” he recalls.

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In addition to technical work, he also handled client onboarding, return preparation, review, billing, workflow design, and documentation, all of which made going out on his own easier. “It was like a seamless transition,” he says. The extra money as a firm owner was a welcome surprise. “I was basically making double the amount of money and working the same amount of hours, if not less,” compared to his prior jobs.

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Jaimie Nichols: She Left Firm Life. Two Years Later, She Works Less Than 20 Hours a Week. | Big 4 Transparency

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“I make more money now, but more importantly, I’m not miserable.”

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Big 4 Transparency
By Dominic Piscopo, CPA
For CPA Trendlines

Jaimie Nichols expected her accounting practice to grow faster. Two years after leaving firm life, she is glad it didn’t.

Nichols started the practice around the time she learned she was going to become a mother. Now, she tells host Dominic Piscopo on The Big 4 Transparency, she has earned more than she did at her former job while spending far more time with her young son.

“It was the best decision ever,” she says.

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Nichols reports $120,000 in revenue and roughly $10,000 in expenses for 2025. She says she worked fewer than 20 hours a week, even during tax season, and fewer than 10 hours a week outside it. Family members helped with childcare for several weeks during tax season, but she had no paid childcare that year. She estimates that saved her at least $35,000 in infant care costs.

The numbers are striking. Nichols is just as interested in what they leave room for. READ MORE →

“Set It and Forget It” Is Not an AI Strategy | It’s Not Just the Numbers

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Accounting teams must ensure their people can recognize anomalies, challenge outputs, and apply sound judgment.

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The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

It’s Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

AI is everywhere in accounting right now.

It’s in your inbox, on the Super Bowl, and probably inside at least one tool your firm uses for tax prep. But there’s a conversation happening inside serious accounting firms, the ones processing thousands of returns, managing global teams, and serving clients who expect more than a spreadsheet, that the vendor demos don’t cover.

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That conversation is about critical thinking.

It may be the most important skill your firm could be developing right now, precisely because AI is making it easier to stop using it.

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When the Profession Changes Faster than Your Plan | Accounting Voices

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The profession isn’t slowing down, but accountants can build clarity, visibility, and career capital to move forward with greater control.

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Accounting Voices
With Rob Brown

Accountants have spent years preparing for demanding work. Far fewer are prepared for what happens when the nature of that work changes almost overnight.

Artificial intelligence, private equity, mergers, leadership changes, shifting client expectations, regulatory pressures, and persistent talent shortages are reshaping accounting at the same time. The result is not simply a busier profession. It is a profession in which many people are quietly asking a much bigger question: Is this still the career I signed up for?

In this reflective episode of Accounting Voices, listeners are encouraged to pause before charging into another year of goals, deadlines, and transformation projects. The conversation acknowledges something professionals do not always feel permitted to say: An extraordinary level of change takes a personal toll.

Feeling tired, cautious, unsettled, or less fulfilled is not necessarily evidence that someone is failing. It may be a normal response to an abnormal pace of disruption.

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Kassi Rushing: Firms that Move First Shape the Future | Gear Up for Growth

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AI, talent development, pricing, and advisory services demand action now — even if leaders don’t have all the answers.

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

The accounting profession has no shortage of predictions about its future. But RISE2040 is designed to be something different: a future shaped by the profession itself and a practical framework for deciding what to do next.

In this episode of Gear Up for Growth, host Jean Caragher, president of Capstone Marketing, welcomes back Kassi Rushing, CEO and owner of Kassi Rushing Consulting and a member of the RISE2040 project team. Their conversation explores what the initiative reveals about the profession’s direction — and why accounting leaders cannot afford to wait for certainty before acting.

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Unlike earlier vision projects built primarily through surveys, focus groups, or the perspectives of a select group of thought leaders, RISE2040 draws from conversations with thousands of professionals across 25 countries. Artificial intelligence makes it possible to synthesize that volume of input while preserving the themes, opportunities, and barriers identified by participants.

Rushing describes the initiative as “written by the profession for the profession.”

That distinction matters. As advisory groups reviewed the findings, the project team remained committed to what professionals actually said, even when reviewers wanted to introduce additional ideas.

“We had to protect the voice of the profession,” Rushing says. “We talked about being defenders of the data.”

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