Lynnette Oss Connell: Quitting Is No Way to Manage Burnout | The Disruptors

Burnout Is Not a Personal Failure. It’s a Nervous System Signal
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Young accountants still want to become leaders. They just don’t want to work the way many of today’s leaders do.

A 2026 KPMG intern survey cited by burnout coach Lynnette Oss Connell finds 92% of interns aspire to reach the C-suite or another senior executive role. Yet the workplace behavior they most want eliminated is an “always-available” culture.

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For accounting firms worried about keeping their next generation of managers and partners, Oss Connell says younger professionals hear firms encouraging boundaries and work-life balance while watching managers and partners remain constantly connected, work long hours and push through stress.

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Erin Pohan: How to Help Your Clients Understand Accounting | The Disruptors

Connect with your clients: “You’re an entrepreneur, I’m an entrepreneur.”

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Erin Pohan’s firm, Upkeeping, is on a mission “to make accounting relevant and understandable” to all its clients. Pohan describes Upkeeping as “a tax-ready firm” that does everything but tax prep, which they hand off to the clients’ tax professionals. But their hand-off doesn’t stop with providing the tax pro with the information needed for the tax return.

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“We don’t believe in just handing pieces of paper over to our clients and letting them run with it,” she explains. “We do work with them throughout the year. We do our client calls where we’re explaining the numbers and the stories behind the numbers, especially, and making sure that they feel equipped and empowered to understand their business finances.”

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Randy Johnston: Accounting’s Brave New World of MCPs | The Disruptors

If MCPs are the infrastructure, agentic AI is the workforce.

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Randy Johnston has been in accounting technology longer than many of today’s practitioners have been alive. With more than 50 years in the field, and a hand in designing everything from IBM ThinkPads to Excel’s PivotTables, he has seen more technological revolutions than he can easily count. He even wrote AI code in 1975 in Lisp. Through it all, he has remained true to a singular ideal: “My personal mission has always been to help as many people as possible do the things they want to do with technology.”

MORE DISRUPTORS: David Cristello: Growth Breaks Things – and That’s Normal | The DisruptorsBlumer, Vacin: What Only 5% of Firms Get Right | DisruptorsIra Rosenbloom: PE Forces Firms to Pick a Future | The DisruptorsDoug Slaybaugh: How to Define “Values in Motion” | The DisruptorsNancy McClelland: Bookkeepers Need a Safe Space to Collaborate | The DisruptorsChase Damiano: Good Operations Means Defining How the Hand-Offs Happen | The DisruptorsJeff Seibert: Digits Software Moves Toward Real-Time Accounting | The Disruptors |

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Yet Johnston, executive vice president of K2 Enterprises and co-founder of Network Management Group, says the most significant shift is happening right now with Model Context Protocols (MCPs). MCPs are a technical layer that allows multiple systems to be connected and queried through AI. Though he’s spent decades watching technology evolve through mainframes, databases, graphical interfaces, and SaaS, he says MCPs may be the most consequential development he’s seen in years.

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Aynsley Damery: Learn the Early Warning Signs That Can Point to Business Failure | The Disruptors

 Scaling models that work for large firms don’t necessarily translate to small businesses.

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Build a 7-figure firm in just 4 hours a week!

It’s not your fault that scaling advisory hasn’t worked. According to Aynsley Damery, CEO and co-founder of Clarity, the advisory model most accountants have been using was never designed for small businesses. “The model we were given is the same model that was used in the 70s and 80s by Bain and McKinsey,” Damery explains. “It was built for large corporates, and I’m not sure was ever really built for small business owner.”

MORE DISRUPTORS: Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-InflictedCarroll: When One Person Can Break the FirmRampe: Build a Roadmap Even When the Road’s Not ThereChang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don’t Bill by the HourKless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on ‘Progress,’ Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISEProctor: Turn Dumb Ideas into Brilliant SolutionsCarter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years |

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The problem with this model is that it doesn’t scale. “The model we’ve been given is partner-reliant. It’s bespoke. Everything’s ad hoc. It takes a lot of time,” says Damery. In support of this thesis, Damery cites a Xero study in Canada that found that when firms that bolted bespoke advisory onto compliance, their profitability dropped by 30%. Damery’s own benchmarking among Clarity users confirmed this.

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David Cristello: Growth Breaks Things – and That’s Normal | The Disruptors

Build the firm you want by hiring only the best.

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When David Cristello launched Jetpack Workflow in 2016, the market already had plenty of solutions. “Are we too late?” he wondered. But he launched anyway, “and the only reason we launched is because we interviewed so many firms.” These firms told him about the problems with other solutions, and with his founders’ group, he was able to co-create a product that worked.

MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors | Poe: What P.E. Really Wants from Firms | The Disruptors  | Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the FirmRampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time |

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Back then, firms were tracking work on spreadsheets, as many firms today still do, and things were falling through the cracks. However, today’s users have more sophisticated demands. “What used to be just checklists and task lists is now about, what’s the operating system for the firm?” says Cristello.

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