Today’s Bissett Bullet: “How long does it take for a technical professional such as an accountant to move out of their comfort zone and build business development habits?”
By Martin Bissett
As a rule – nine months. The journey begins with discomfort and bewilderment, but if you practice consistently then not only will you become used to proactively building your pipeline, you will reap the rewards and become eager to do more of the same.
Start by taking every opportunity to tell people the impact of what you do, on your clients. Reach out to them on LinkedIn, speak to them at events, post helpful content on social media. Positive feedback from prospective clients provides external validation, convinces you of your own value and helps you to ascend the mindset curve.
Today’s To-Do:
Start now. Find a space in your diary in the next two weeks, decide on a means to communicate with your target audience and schedule it in. Will you write a blog? Attend a networking event? Record a video with some top tips to post on your social media? The choice is yours.
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