Today's Features

SURVEY: Scanner Strategy Goes Hybrid

Trend Watch: Firms are choosing both centralized and desktop scanning.

 

Q: Do you use a centralized scan strategy or have a scanner at
everyone’s desk?

 

Chart of survey results

Survey answers
Source: Accounting Firm Operations and Technology Survey

 

More Accounting Firm Operations and Technology Survey: Firms Largely Content with Websites | QuickBooks Online More Than Half of SaaS Use | Fewer but Larger Monitors in Use | Tax in the Cloud Gaining Favor | Cloud Usage Still Spotty | Hidden Risks in Document Retention Practices | Keep Pace First, Change Will Come (Like It or Not) | Lions and Tigers and Blockchain and Bots, Oh My!
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Certified Blockchain Accountant: From CPA to CBA

Accountants have a new opportunity at the intersection of the physical and digital worlds.

By Hitendra Patil
Accountaneur: The Entrepreneurial Accountant

Can you eat a digital pizza? 

You can order and pay digitally, but you can eat only a physical pizza.

MORE ON ENTREPRENEURIAL STRATEGY: Blockchain: Questions Are the Answer | Is Blockchain a Cloud Killer? | 22 Ways Blockchain Will Impact the Accounting Profession | Blockchain Accounting Is an Oncoming Train | Podcast: How to Become a True ‘Accountaneur’ | Forget CPE, You Need an FPE
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Blockchain, with its immutable trust technology, is one of the greatest innovations of recent times capable of creating an unfathomable disruption across several industries. But its technological fabric itself has created a hurdle that it, by itself, may not be able to jump over easily.
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Introducing the Fifth Radical Tenet: The Business Model

Businessman switching on "innovation" slider button6 barriers to innovation.

By Jody Padar
The Radical CPA

Many Radicals have already made the shift to pricing by value or a fixed price agreement. Yet, they are still tracking time.

MORE ON RADICALISM: The Value of New Ideas | Our Pain Points Are Opportunities | Transitioning to a Radical Firm: Bringing a Legacy Customer Along | The Four Tenets of Radical Firms: A Brief Review | The Radical CPA: Always Changing
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When we value our team on an hour, it leaves almost no time for innovation to occur. An incremental shift could be to allow for a certain number of innovation hours per week. However, once again, this is a huge limit on creating an innovative culture.
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PRO MEMBER EXCLUSIVE: Tax & Accounting Industry Adds 12,200 New FTEs

CPA Trendlines finds the industry adding 12,200 new full-time permanent jobs from a year ago, hitting the 8th new consecutive monthly high.

We'll be posting full details and analysis exclusively for PRO Members on:

  • Current hiring trends in each of the major segments:
    • bookkeeping,
    • payroll,
    • tax and
    • CPA firms
  • Average hourly earnings for each of the  key segments
  • Average hours worked per week for each of the key segment, and
  • Trends regarding women in the accounting workforce for each of the key segments.

Go to the full report here

If you're not already a PRO Member, Go Pro here for access to this exclusive report when it becomes available and the entire vault of 5,000 articles with hundreds of thousands of rips, strategies, analysis, guidance, checklists, and step-by-step procedures.

SURVEY: Firms Largely Content with Websites

Trend Watch: Firms seem to be pretty happy with their current websites.

 

Q: What is your plan for a website for your firm?

Chart of survey results

Survey answers
Source: Accounting Firm Operations and Technology Survey

 

More Accounting Firm Operations and Technology Survey: How Savvy CPAs Use the AFOT Survey to Make Smarter Business Decisions | Keep Pace First, Change Will Come (Like It or Not) | You’re Not Tech-Savvy If You’re Not Cyber-Safe, Too | Lions and Tigers and Blockchain and Bots, Oh My!
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

Why CPAs Need Video

Smiling businesswoman talking on cameraPlus some easy alternatives to the "talking head."

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

Marketing your accounting services eventually requires a personal connection, either face to face or via phone. Using video allows you to emulate a personal connection with your prospects while leveraging your time.

MORE SMALL FIRM GROWTH STRATEGIES: How to Schedule Social Media Content | Social Media Basics for Accounting Firms | How to Maximize Online Profile Sites | Build Reputation through Credentials, Testimonials | Use Feedback for Service Innovation | Create Your Marketing Plan
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Imagine taking the time to meet every website or social media visitor in a private appointment. Impossible, right? A video enables you to say your spiel once and have it received by reaching out to hundreds, if not thousands, of interested prospects in a still quite personal way.
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