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CPA Trendlines Webinar on Pricing Strategies

Weinstein

Led by Michelle Weinstein, founder of The Abundant Accountant

By CPA Trendlines

In partnership with CPA Trendlines, Canopy has scheduled a free webinar aimed at helping accounting and tax professionals overcome their reluctance to raise client fees.

FREE CPE WEBINAR

“How to Overcome the Fear of Raising Your Prices & Get Paid Your Worth”

with Michelle Weinstein

Tuesday, July 28, 1 pm ET

Register here | Learn more

The session, “How to Overcome the Fear of Raising Your Prices & Get Paid Your Worth,” will be led by Michelle Weinstein, founder of The Abundant Accountant. The webinar will focus on pricing strategies designed to help firms move beyond hourly billing, communicate value more effectively, and increase revenue without adding clients or hours worked.

Attendees will learn how to identify the beliefs that keep firms from charging appropriately, reframe services around client outcomes rather than hours worked, and evaluate the financial impact of strategic fee increases.

Weinstein, a sales strategist and business coach for accounting professionals, says clients of her consulting practice have collectively added more than $38 million in revenue by improving pricing and sales processes.

LEADERSHIP

Peter McCarroll: Rethink the Ladder | MOVE Like This

AI changes how pros gain experience, forcing teams to reinvent leadership development.

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by Radical Pricing by Jody Padar, CPA | See Today’s Special Offer

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Optimize Profits, Delight Clients, & Build a Top-Value Firm!

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research

Artificial intelligence has dominated conversations throughout the accounting profession, but much of the discussion remains focused on efficiency. In this episode of MOVE Like This, Bonnie Buol Ruszczyk sits down with Peter McCarroll, founder of The AI Accountant and partner at Fuel Accountants, to explore a much bigger question: How will AI reshape careers, leadership, and the future of accounting firms?

MORE MOVE Like This | MORE CPA Trendlines Streaming Network

McCarroll argues that many firms are looking at AI through too narrow a lens. While automating routine work will certainly improve productivity, efficiency alone will not be enough to remain competitive. Firms that thrive will use AI to strengthen strategic thinking, develop new services, deepen client relationships, and create additional value rather than simply reducing costs. Waiting for technology to stabilize or treating AI as just another software implementation may leave firms behind as change accelerates over the next few years. READ MORE →

PODCAST

Yoss: Spot–And Stop–Fraud Early | Quick Tech Talks

Don’t be the next victim. 

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Quick Tech Talk
With Steve Yoss
CPE Today

Occupational fraud remains one of the most pervasive and costly threats to organizations worldwide—and many companies may be underestimating the risk. A recent Quick Tech Talks episode delves into key findings from the Association of Certified Fraud Examiners’ (ACFE) 2024 Report to the Nations, uncovering the mechanics behind the world’s most common types of fraud and the staggering financial toll they exact.

MORE Steve Yoss here

The numbers are alarming: Occupational fraud is responsible for losses equaling up to 7% of global GDP, or more than $5 trillion annually, according to the ACFE. These crimes don’t just target large corporations—they impact businesses of all sizes and sectors. In this episode, listeners are guided through the three major categories of occupational fraud—asset misappropriation, financial statement fraud, and corruption—and shown how each can quietly undermine an organization’s integrity and profitability.

READ MORE →

ADVISORY & CONSULTING

David Cristello: Growth Breaks Things – and That’s Normal | The Disruptors

Build the firm you want by hiring only the best.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil
Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS.

 

The Disruptors
With Liz Farr

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When David Cristello launched Jetpack Workflow in 2016, the market already had plenty of solutions. “Are we too late?” he wondered. But he launched anyway, “and the only reason we launched is because we interviewed so many firms.” These firms told him about the problems with other solutions, and with his founders’ group, he was able to co-create a product that worked.

MORE DISRUPTORS: Candy Bellau: The $350 Pricing Mistake that Nearly Broke this Boutique Firm | The Disruptors | Poe: What P.E. Really Wants from Firms | The Disruptors  | Blake Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the Firm | Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time |

MORE CPA Trendlines Streaming Network

Back then, firms were tracking work on spreadsheets, as many firms today still do, and things were falling through the cracks. However, today’s users have more sophisticated demands. “What used to be just checklists and task lists is now about, what’s the operating system for the firm?” says Cristello.

READ MORE →

AUDIT & ASSURANCE

It’s Time for a New CPA Career Track

older woman showing young woman something on office computer screen

How are you assessing your team?

By Alan Anderson, CPA
Transforming Audit for the Future

I’m fortunate to have two great former auditors working with me in Accountability Plus – my son Tyler Anderson and Corey Schmidt, who met working together as auditors. But that firm – like most firms – was focused on total hours worked and realization rates, and had no tracks for auditors who didn’t fit in the normal staff to senior to supervisor to manager to partner progression.

MORE by Alan Anderson
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As Corey told me, “Tyler and I were good with workflow management and managing processes, and that’s what our firm should have had us focus on.” Corey demonstrated that when he was assigned the employee benefit plan practice at that firm, and through his leadership, improved fee realization from 60 percent to 100 percent.

READ MORE →