Today's Features

Accounting Jobs Recovery Slows

CPA firms and tax prep still down somewhat.

By Beth Bellor

Unemployment edged down to 6.7 percent in November, but the accounting profession saw few of those gains, with its only upticks coming in the payroll services sector.

MORE ON JOBS: Tax & Accounting Firms Rehire Two-Thirds of Pre-COVID Workforce | New Job Cuts at CPA Firms | COVID Job Toll: Tax & Accounting Cuts 17,500 Employees | Firms Recall Half of Furloughed Staffers | Covid Kills 67,600 Jobs in Tax and Accounting | Pre-COVID-19, Accounting Profession Hits New Highs
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In this report, CPA Trendlines highlights:

  • Current and long-term hiring trends in each of the bookkeeping, payroll, tax, and CPA segments of the industry (all data seasonally adjusted)
  • Average hourly wages for key segments
  • Typical hours worked per week
  • Trends concerning women in the accounting workforce

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Overarching Authority That Managing Partners Must Have

Senior businesswoman holding portfolio16 items that don’t require formal votes. 7 that do. And 25 best practices.

By Marc Rosenberg
The Role of the Managing Partner

There is no better way to start this post than with a quote by Tony Kendall, managing partner of Mitchell & Titus, a large CPA firm with offices in New York, Philadelphia, Chicago and other cities. Tony said:

“I can’t manage this firm if I have to take a vote every time I want to make a decision.”

For managing partners to be effective, they must have the authority and flexibility to make decisions without first getting approval and without subjecting those decisions to the nitpicking and negativity that may occur when management decisions are open for debate and discussion.

MORE: Exceptional Managing Partners Offer Their Advice | Why Management Is the #1 Key to the Firm’s Success | Herding Cats: Advice for Managing Partners
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There are two caveats to this:
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Sell Your Services on Value, NOT Price

4 unique value drivers.

By Ty Hendrickson

It is all too common when putting together a new client proposal for the first thought to be, “I need to be right around or less than what they currently pay to win this client.” Does this sound familiar?

MORE: When Did Our Reaction to “NO” Change? | 5 Ways to Rethink the Way You Communicate | Get Goal-Ready for 2021 | Three W’s for Networking the Right Way | The CPA Firm Partner’s Role Is Changing | The No. 1 Reason Accountants Fail To Build Advisory Practices | 4 Reasons to Welcome Rejection
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When we go in to win new business, instead of thinking about what we are bringing to the table and what services we provide, we focus solely on how can we price our work to be competitive and maybe just low enough to win the business. Then, when we meet with the client and share our beautiful proposal that took time and effort away from other tasks, the potential new client decides to stick with their current accountant.
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Why Create an Accounting Firm Business Model?

Process Touch Screen Showing Workflow DesignPsst … it includes checklists.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Running a professional services business requires the ability to manage multiple types of strong-minded and -willed individuals.

MORE: Advice to New Accountants | What Does the Client Want to See? | 6 Ways to Increase Your Fees … If You Dare | The Clients that Got Away | Upselling Made Painless
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It works, but it needs a discipline and a model to follow.

Here is mine:
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Accountants Say: Brace for a Dismal 2021

As if 2020 wasn’t bad enough, next year could get worse.

2020: Better or Worse?

By CPA Trendlines Research

As the pandemic spikes into winter, most accountants haven’t got much good to say about their perpetual busy season, according to the latest readings from The 2020 CPA Trendlines Busy Season Barometer. And they’re decidedly pessimistic about the nation’s economic outlook.

If you’re finding 2020 somewhat worse or much worse than last year, you aren’t alone. Fifty-three percent of respondents are right down there with you. Only 20 percent dare say it’s about the same.

And if your struggles and caution have been paying off, you’re in the lucky 27 percent who say this year is actually better than last year.

What is contributing to a better year? Respondents offer a few enviable scenarios:

  • “AARP stopped doing returns, so I got some of their customers.”
  • “New clients, larger fees.”
  • “We moved, we streamlined, we got rid of staff.”
  • “Because of stimulus and PPP, a lot of clients who were behind in their taxes came out of the woodwork.”

Covid Woes

The most common concern of contributing respondents is late or unprepared clients, indicated by 61 percent. Tardy clients have always been a problem, but now the delays are being aggravated by the pandemic complications.

Fifty-three percent finger the IRS as a chief concern, probably due to the Service being shut down for several weeks and still trying to operate mostly remotely. And despite Covid, of course, budgetary problems are cutting back the service in the Service.

Grappling with changes to the tax code, including the hastily arranged PPP, EIDL, etc., is almost as prevalent, making life worse for 47 percent of Barometer respondents.

Other prominent probs: the general economic situation (40 percent), staffing issues (29 percent), and office workflows (29 percent), all caused to some extent by the need to reinvent the office.

Benchmarks a bit better

Though everybody has spent most of the year climbing up the learning curve, the bottom-line numbers don’t look so bad. Forty-six percent actually are seeing an expansion of clientele, and a surprising 36 percent see no change. Only five percent are suffering a significant decrease.

Revenue follows suit, with 38 percent seeing bumps of up to ten percent, and another 16 percent raking in double-digit increases.

Net profit looks pretty good, too, with 52 percent pocketing more than last year. Still, with 22 percent experiencing some degree of profit decline, the industry is less than rosy overall.
The number of clients on extension is soaring despite the extended mid-summer deadline. Thirty percent of respondents see no change from last year, but 26 percent see some increase, and another 22 percent see a significant increase.

Respondents give plenty of reasons for changes in the wrong direction.

  • “Delays by clients due to 7/15 deadline.”
  • “Office not open.”
  • “Clients in great difficulty with the shutdown of New York City for four months.”
  • “Everything took longer to do, and that led to write-offs.”
  • “Covid crap.”
  • “Covid.”
  • “Covid!!”

Respondents are more optimistic for themselves, their family, and their clients than with the nation’s economy in general. A quarter think their clients will be better off over the next 12 months, and more than a third say the same for their own firms or companies.

But the nation as a whole? Thirteen percent say the economy will get substantially worse, and a pessimistic 43 percent figure it will get at least a little worse.

We’ll just have to wait to see how that local-national paradox works out as we head into a brave new year.

 

 

 

 

What You Need to Know About Amazon Sidewalk

illustrationIt’s enabled by default, for one.

By Rick Richardson

Amazon is now starting to roll out its Amazon Sidewalk local networking system to customers in the U.S. Here’s what you should know about it.

MORE TECH THIS WEEK: Microsoft: Stop Using Phone-Based Multifactor Authentication | Add Live Captions to Your Zoom Meeting | The 2020s Will Demand More from Your Tech | 5G Timeline for Vehicle Automation | Three COVID-19 Opportunities for Robots | FBI Warns of Back Doors in Chinese Tax Software
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First announced in September 2019, Sidewalk is a new idea and long-term effort for extending the smart home to entire smart neighborhoods by using various local networking options.
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The Path to a Conscious Business

Man walking boardwalk forest trail in early morningWhat did you do yesterday to move closer to your dream?

By Matt Solomon

In my last post, I talked about what it means to have a default accounting practice. The biggest problem with a default practice is that it leaves you unsatisfied and unfulfilled. You’re hungry for something greater, but you don’t know what that could look like or how to get there.

MORE: Are You Running Your Practice by Default? | Invest in the Right Guidance | Tap into Your Gold Mine | Your Secret Weapon for Exponential Profits | Step into the Role of a Business Advisor | Shift Your Practice: Stop Depending on Compliance Work | Take the Nine-Point Practice Checkup | Three Ways to Leverage Today’s Uncertainties for Renewed Growth
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We talked about awareness as a critical first step in creating change inside of your business. I want to take that idea one step further and introduce you to the concept that has the ability to transform your practice and your life: consciousness.
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Document Management? Automate It

Illustration of manila folders dropping from laptop screenSolutions for firms of all sizes.

By Roman H. Kepczyk
Quantum of Paperless: Technology Guide & Checklist

The network drive in most firms is not very well organized and requires the most cleanup. This happens because it is usually managed with Microsoft Windows Explorer, which allows almost anyone to create or access a file anywhere on the drive.

MORE: The 4 Buckets of Firm Knowledge | Why Digital Communications Matter | The Right Tech Tools for COVID Work-from-Home | It’s 10 p.m. Do You Know Where Your Backups Are?
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Unfortunately, there is seldom a firm standard that is adhered to, allowing users to create files with any naming convention they want and store it anywhere they choose. The result can be files that are hard to find and slow to search across the network.
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SURVEY: 2020’s Disruptions Are Only the Beginning

Young businesswoman using smartphone and tablet at outdoor cafeExpect a blended workforce that works anytime, from anywhere.

By Jennifer Wilson
The Rosenberg MAP Survey

One of the biggest shifts because of COVID-19 includes the move to remote work during the lockdown and the ensuing “a-ha” the profession experienced when they realized their people could be productive when working remotely – and most were doing it without child care to boot!

MORE: COVID Brought Us More and Better Client Communication
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Firms that investing in cloud technology, moving to paperless processes, putting a laptop in everyone’s hands, and supporting remote work in some form prior to the pandemic were in much better shape making the quick pivot to 100-percent remote.

Another big “AHA” was the realization that firms should have helped their clients move to paperless and be better prepared for remote work pre-pandemic.

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