Today's Features

CPA Careers Driven by Duty, Sabotaged by Guilt

Businessmen miserable over errorGuilt is one of the most damaging emotional obstacles you throw in front of yourself.

By Bill Reeb, CPA

When I talk about guilt and duty, the examples I share can sound similar. However, the distinction to me is that duty is what you feel before you make a decision or take an action, and guilt is what you feel afterward.

MORE: Duty: A Tough Hurdle to Overcome | Fear Stifles You in Every Way | Change the Way You Think | Let Go to Get Unstuck | Investing in Loss | You Might Be Your Biggest Obstacle | What to Stop May Be More Important Than What to Do | Stop Wishing Your Life Away | Don’t Let Inertia Determine Your Direction
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For example, I feel a sense of duty to protect my daughter, and I would feel guilty if she were hurt badly because I would imagine everything I should have done to better protect her (even if what I imagined would be unreasonable to expect).

Don’t Blame Technology

Source: Sage

Accountant and client expectations are driving today's changes. Technology is only the enabler.


By Jennifer Warawa
Executive Vice President - Partners, Accountants & Alliances at Sage

The world is changing -- that’s no surprise, especially to accountants. Conventional wisdom will tell you it’s new tech adoption that’s changing our field, increasing competition and altering the way we do our jobs. But is that what’s really happening? Not necessarily.

Accountants today are feeling more pressure than ever to stay competitive. At the same time -- accountants are expanding far past their traditional roles -- becoming more holistic business advisors to their clients and strategic partners with an ever-increasing list of demands on their time.


Supreme Court Wayfair Ruling Sows Confusion – And Opportunity

The cost of compliance could be enormous.

By Barry J. Friedman, CPA

The Supreme Court has ruled that a company does not need to have a physical presence in a state to be subject to its sales tax.

It has long been the rule that a state cannot collect sales tax from a vendor that is selling products in that state, unless that vendor has a physical presence, called a nexus. However, on June 21, in a 5-4 decision, the Supreme Court swept away the nexus rule in South Dakota v. Wayfair, Inc., saying states could collect sales tax even if there is no physical presence.

The brick-and-mortar stores are happy with the ruling, because it levels the sales tax playing field. The states are ecstatic because they can collect more sales tax. But there are complexities, and no one is entirely sure how it will play out in the long run.

Who is affected?


Succession Institute’s Fall and Winter Webcasts

The Succession Institute, an affiliate of CPA Trendlines, is offering a new series of webcasts for CPA firm leaders. 

Save the dates: Oct. 16, Oct. 17, Dec. 11 and Dec.12.

The schedule:

Enhancing Your Trusted Business Advisor Role: What, Why and How-New and Revised

Oct 16, 11:30 am ET (2 hrs)

  • What, why, how, and the difference between MTBA and consulting packages
  • Our answers to typical objections to taking on the role of MTBA
  • How and why you need to be able to switch hats, make it clear you are switching hats, from being an expert, to being an advisor
  • How you can approach finding solutions your clients will support
  • The use of the General Contractor Model to facilitate your MTBA roles 

Register here for the details


It’s Not Always about the Money

The true value in a prenuptial encounter.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Prenuptial agreements are essential in many situations, but it is always awkward for one of the blissfully in love parties to bring it up. Prenups consider the possible failure of the happiest thing in the two people’s lives.

MORE: Perception Becomes Reality | Call Me Before You Do Anything | Learning to Delegate: Slow is Faster
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A client once asked me to accompany his son to a meeting where the terms of a prenuptial agreement were to be worked out to make sure the son’s small ownership of the business could never pass outside of his blood line … or the father’s control while he was alive.

Partner Agreement Issues Affecting Women

Two businesswomen sitting at table and talking in office courtyardThe biggest issue? How part-time partners are treated.

By Marc Rosenberg

Yes. Yes.  I understand that the title of this post may be offensive to both men (why do we need special rules for women?) and women (why do we need to be singled out – isn’t it a given in the 21st century that women and men should be treated equally?).

MORE: Mandatory Retirement: Pros and Cons (And Is It Legal?) | Partner Duties, Prohibitions and Grounds for Expulsion | Principals Who Aren’t CPAs | Why Non-Compete and Non-Solicitation Covenants Matter | Handling Pay During the Disability of a Partner | Why Voting Isn’t Such a Big Deal
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The good news is that I don’t see many partner agreements that blatantly discriminate against women.

Get Found Online: Four Mobile SEO Tips

Man sitting on mountain and searching for mobile signalDo this BEFORE desktop SEO. Yes, there's a difference.

By Becky Livingston
SEO for CPAs: The Accountant’s Handbook

In late 2017, mobile search overtook desktop search for the first time.

MORE: 12 SEO Myths | Quick Tip: Accelerated Mobile PagesWhy You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? | What Is SEO and Why Is It Important?
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What does that mean for you as far as SEO? If your site isn’t mobile-ready now, you must make it a priority if you want to continue to get website traffic. READ MORE →

Four Rules for Setting Boundaries in a Social and Mobile World

Businessman using smartphone while waiting at a subway stationYour customers expect service everywhere they find you. Rule 1: set expectations.

By Jody Padar
From Success to Significance: The Radical CPA Guide

Here are some of my tips on setting boundaries in the social world.

MORE ON RADICALISM: Maximizing Social Media: The Importance of People | Thoughts on AI from Sage’s Kriti Sharma | The Cloud at Work | A Legacy of Leadership Must Extend to Diversity | The Persona: A Closer Look | Productized 1099s the New Vision Way
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1 – Be upfront with your customers. If I respond immediately – awesome, however on social I may not respond immediately.