How Intuit plans to heal a strained relationship with accountants.
By Seth Fineberg
At Large
It’s no secret that Intuit’s relationship with the accounting community has been somewhat strained recently. So Intuit has work to do at this year’s QuickBooks Connect.
MORE FINEBERG: Meet Basis, the New AI Bookkeeper on the Block | Is This When Accountants Start Taking Freshbooks Seriously? | You’re Doing Email Wrong | Careful… You May Be Advising! | When Live Events Fail | Getting Real: Accounting Tech Decisions You Need to Make Today | Accounting Tech Doesn’t Have to Be Daunting | Who’s in Control? You? Or Your Clients? | Time Management Rule #1 for Accountants | Plan to Go ‘Live’ Post Tax Season | Why VC Is a Bigger Threat Than AI | What Does Taking Control of Your Firm Mean? | Accountants Need Each Other More Than Ever | Marchternity: Just Say ‘No’ | Some Thoughts on In-Person Events | So You Think You Know Accountants? | What Bogs Down Accountants
Exclusively for PRO Members. Log in here or upgrade to PRO today.
“Accountants are our Number 1 partner,” says Jeremy Sulzmann, Vice President and General Manager of the QuickBooks Partners Segment, in this exclusive interview.
But it’s a relationship. And like any relationship, it has required some navigation.
Managing expectations has become a bit of a sub-theme for accountants these days, from the regulatory environment to AI and, of course, navigating the relationship with your primary service providers, like Intuit. Moreover, as technology has permeated nearly every aspect of an accountant’s work, the relationship with respective service providers has become more essential.
In this interview, Salzman talks about a wide range of issues, including Intuit’s current and future relationship with the accounting community and the role AI and technology will play in accountants’ lives.
