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Accounting ARC
With Liz Mason and Donny Shimamoto
Center for Accounting Transformation
Forget the clichés of accountants buried in spreadsheets. Today’s most innovative CPAs are more likely to be found keynoting tech conferences, moderating panels on firm transformation, or networking at rooftop receptions in Toronto, Tokyo, or Denver.
In this episode of Accounting ARC, hosts Donny Shimamoto, CPA.CITP, CGMA, and Liz Mason, CPA, peel back the curtain on how speaking and travel are helping redefine the accounting profession.
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“I used to think the only reason CPAs traveled was for audits,” says Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation. “Now, speaking has taken me to 35 states and across the globe.”
Mason, CEO for High Rock Accounting, echoes that transformation. “My work with tech companies introduced me to a whole new world—road shows, keynotes, breakouts. It wasn’t just about accounting anymore—it was about innovation, automation, and building systems that scale.”
However, it’s not all about the spotlight. Both Shimamoto and Mason emphasize the importance of connection. “You build real relationships,” Mason says. “Whether it’s someone at a breakout session or over dinner after a keynote, those conversations often turn into long-term collaborations.”
The duo also broke down misconceptions around personality types. “I’m an introvert,” Shimamoto admits. “But speaking gives people a reason to come talk to me. That’s where the real conversations begin.”
While the experience can be energizing, it also requires boundaries. “If you’re at a conference, be there,” Mason advises. “Don’t overbook yourself with client work. You’ll get more out of being present.”
Shimamoto agrees, adding, “Plan your energy wisely. Speaking is a performance, but it also creates a lasting impact—if you do it right.”
Both hosts agree, you don’t need to be a ‘thought leader’ to get started. You just need something to say—and the courage to say it.
10 Key Takeaways
- Travel in accounting extends far beyond audits and client visits.
- Public speaking can accelerate your career and broaden your network.
- Introverts can thrive on stage by finding their own rhythm.
- Don’t overpromise deliverables during conference weeks—be present.
- Relationships formed at events can become lifelong professional assets.
- Tech conferences and vendor roadshows offer unique speaking opportunities.
- “Influence” doesn’t mean social media fame—it means impact.
- Your personal brand can help you get noticed by event organizers.
- Shared experiences at events foster a stronger professional community.
- Tailor your message to your personality—don’t try to imitate others.