Use Industry Practice Groups to Create Value

Portrait of a thoughtful businesswoman looking away in office

Employ best practices and benchmarking.

By Domenick J. Esposito
8 Steps to Great

You know you need marquee clients, but how do you attract, develop and retain them? You do it by attracting, developing and retaining partners with industry, consulting and technical skills.

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My basic belief is that accounting and auditing partners are the principal relationship partners in a CPA firm. They are the key to your business and the key to becoming a mid-market sustainable brand.