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Jennifer Harrity: The Business Case for Doing Good: ESG, B Corp & Real Returns | MOVE Like This

“We don’t need a few companies doing everything perfectly, we need everyone doing something. That’s how real change happens.” 

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, Jennifer Harrity, director of Sustainability at Sensiba, talks about how B Corp certification and ESG (Environmental, Social, and Governance) frameworks are reshaping accounting firms from the inside out. Originally Sensiba’s head of marketing, Jennifer pivoted to lead the firm’s sustainability efforts after spearheading its B Corp certification in 2018. This move led to the creation of a full-fledged ESG practice that now supports clients in areas ranging from greenhouse gas (GHG) reporting to impact assessments and fractional chief sustainability officer services. 

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Harrity explains that B Corp certification is a rigorous third-party process that measures a company’s environmental and social performance, governance, and accountability. For accounting firms like Sensiba, it not only served as a differentiator but also proved to be a powerful talent magnet. Students and experienced professionals increasingly seek out values-aligned workplaces, and the B Corp logo on a recruiting booth helped Sensiba stand out, even against Big Four competitors. She emphasizes that the certification aligns naturally with many of the profession’s existing values, such as a commitment to employee well-being and community engagement. 

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PODCAST

Sandra Wiley: Culture, DEI, and the Future of the Accounting Profession | MOVE Like This

“I am begging firms: do not let go of your DEI&B initiatives. It is a mistake.” 

 

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “TurboCharge Your Profits: How to Thrive in the New Economy” by Frank Stitely, CPA, CVA   – See Today’s Special Offer

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MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In a wide-ranging and deeply personal conversation on the Move Like This podcast, Sandra Wiley, president of Boomer Consulting, shares powerful insights about the evolving culture of the accounting profession and what firms must do to thrive in 2025 and beyond. From building inclusive workplaces to solving the talent crisis, Wiley emphasizes one central idea: firms that embrace change, empathy, and innovation will outlast those that cling to the status quo. 

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Wiley, a longtime leader in public accounting consulting, outlines Boomer Consulting’s growth from a tech-focused firm to a holistic advisor in five key operational areas: leadership, talent, growth, technology, and process. These “back office” functions, she explained, are often overlooked in CPA firms, yet they’re critical to long-term sustainability. Through consulting, training, peer communities, and the Boomer Knowledge Network, Wiley and her team are helping firms modernize how they work and who they are.  READ MORE →

PODCAST

Donny Shimamoto: Reimagine Diversity and Belonging in the Profession | MOVE Like This

“The real question isn’t whether a firm is diverse enough. It’s whether the people in that firm feel like they truly belong there.”

 

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by CPA Trendlines Pro Membership  – See Today’s Special Offer

Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, host Bonnie Buol Ruszczyk and guest Donny Shimamoto, CPA.CITP, CGMA, explore the complex landscape of diversity, equity, and inclusion (DEI) in the accounting profession, specifically in the current political climate.

Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation, shares insights into the challenges faced by underrepresented professionals, drawing from his personal experiences as an Asian male in leadership roles. They discuss the persistent barriers that prevent women and people of color from advancing to top leadership positions despite making up a significant portion of accounting graduates.  

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The discussion delves into the current political climate surrounding DEI efforts, acknowledging the pushback and misconceptions about diversity initiatives. Shimamoto emphasizes that these efforts are not about quotas or tokenism but about creating genuine opportunities and a sense of belonging for all professionals. The conversation highlights the importance of moving beyond mere inclusion to fostering an environment where every team member feels they truly belong and can contribute meaningfully.  

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PODCAST

Tricia Bencich: How Mental Load Undermines Career Progress | MOVE Like This

Mental load includes the invisible cognitive effort that goes into even the smallest tasks—and it’s constant.

 

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “TurboCharge Your Profits: How to Thrive in the New Economy,” by Frank Stitely, CPA, CVA  – See Today’s Special Offer

Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In the latest episode of MOVE Like This, Tricia Bencich, Inclusion and Social Responsibility associate director at Moss Adams, returns to the show to tackle a topic that resonated deeply with attendees of the 2024 MOVE Mini Summit: mental load. With more than 1,000 attendees at her session alone, it’s clear that the idea of “invisible labor” is striking a chord, especially with women in the workplace.

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Mental load, Bencich explains, isn’t just about the physical tasks we perform but the cognitive effort involved in managing them. It’s not driving to the soccer game; it’s remembering the cleats, checking the weather, packing snacks, ensuring the uniforms are clean, and being an emotionally available parent – all before the car leaves the driveway. It’s this invisible, persistent, often unnoticed thinking and planning that women disproportionately carry. And, as she emphasizes, “Mental load affects everyone, but research shows women continue to shoulder more of it, even if their partners work less or not at all.”

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PODCAST

Ashley Kostos: Secret Weapon = Skills Testing? | MOVE Like This

“Accounting isn’t a ‘fake it ’til you make it’ job.”

This is a preview. The complete 1-hour video episode, with commentary and transcript, is first available exclusively to PRO Members | Go PRO here
Sponsored by “TurboCharge Your Profits: How to Thrive in the New Economy,” by Frank Stitely, CPA, CVA  – See Today’s Special Offer

Click to subscribe anywhere: Apple, Google/Youtube, Spotify, iHeart, Deezer, Amazon Music and Audible, Player FM, Audacy, Gaana (India), Boomplay (Africa), or RSS.

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In a recent episode of Move Like This, Ashley Kostos, sales manager at Accountests, joined host Bonnie Buol Ruszczyk to explore how data-driven assessments are helping accounting firms hire smarter, retain top talent, and create clearer career paths. With ongoing staffing shortages and high turnover across the industry, testing may be the tool firms didn’t know they needed.

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Accountests, founded by a former PwC partner and a psychometric testing expert, offers skills, ability, and personality assessments specifically designed for the accounting profession. These tools help employers move past resume claims and polished interviews to evaluate real-world competencies, including things like understanding financial statements, tax knowledge, and software fluency. “Accounting isn’t a ‘fake it till you make it’ job,” Kostos emphasizes. “You need to know how to do the work.”

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