Center for Accounting Transformation, Author at CPA Trendlines

The Google Playbook for Young Accountants | Accounting Conversations

Networking, timing, and intentional career planning help candidates stand out in competitive hiring processes.

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Accounting Conversations
With Chayton Farlee
Center for Accounting Transformation

For many accounting students, the profession can seem narrowly defined by tax returns, audit rooms, and busy season deadlines. But according to Mike Manalac, CPA, accounting can also become a pathway into some of the world’s most innovative companies and industries.

In a recent episode of Accounting Conversations, host Chayton Farlee speaks with Manalac about how young accounting professionals can strategically leverage public accounting experience to build careers at companies like Google, Tesla, Uber, and Salesforce.

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Manalac, an accounting manager at Google, currently leads a distributed team working on Google Search and YouTube advertising contracts. His role involves collaborating with engineering, legal, sales, finance, and compliance teams across the organization.

Farlee, an assurance associate at CliftonLarsonAllen, says conversations like these are important because many students are not exposed to the full range of accounting career opportunities.

ACCOUNTING ARC

AI Can Fix Your Workflow—or Break It in Seconds | ARC

Deliberate experimentation can unlock value—without creating costly mistakes.

Efficiency Is the Wrong Goal for AI | ARC

Value, quality, and effectiveness—not cost savings—should define success.

Accounting’s Hidden Talent Risk: The Sandwich Generation | ARC

The 2026 MOVE Project aims to turn caregiving challenges into actionable insights for firms.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil |
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??The step-by-step operating guide for firms building, pricing, and scaling advisory services that clients value—and pay for.

Accounting ARC
With Liz Mason, Donny Shimamoto, and Byron Patrick
Center for Accounting Transformation

As accounting firms continue to grapple with talent shortages, retention challenges, and evolving workforce expectations, a growing segment of professionals is quietly carrying an additional burden — one that rarely shows up on a balance sheet.

They are caregivers.

MORE MOVE: Learn more and register.

MORE Accounting ARC: Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet | Accounting’s “Untalked-About” Frontier | Why Happiness is Hard-Fought for High Achievers | The Fastest Way to Lose Talent Is “Dick Leadership” | Post-Holiday Fatigue Isn’t a Failure; It’s a Signal | OCR, Research Bots & Meeting Assistants: What Actually Helps Now | Return Season is the New Stress Test | Small Firms May Have the Biggest Advantage in 2026 | Downgraded: What the DOE Said About Accounting | Savage: Using Your License as a Megaphone | Baker: Interpreting Pricing Psychology | Don’t Get Fired by Your Own Automation | What Amazon Doesn’t Tell You | Royalties, Residuals, and Reality Checks | ARC-SLC

In the latest episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP; and Liz Mason, CPA, turn their attention to the 2026 Accounting MOVE Project — and the professionals it aims to better understand and support.This year’s emphasis: the “sandwich generation” and others balancing careers with caregiving responsibilities. The topic reflects a broader shift in how the profession defines talent, productivity, and success — and raises questions about whether traditional firm structures are keeping pace with reality.

MERGERS & ACQUISITIONS

Webinar, May 13: Due Diligence for Private Equity

Independence vs. Transacting: The Facts Behind Each Pathway, with Bob and Doug Lewis, Visionary Group

By CPA Trendlines

With pressure growing on accounting firm leaders to weigh independence against private equity, the Center for Accounting Transformation, in collaboration with CPA Trendlines Research, is offering a new data-driven framework in a premium webinar May 13.

Independence vs. Transacting: The Facts Behind Each Pathway,
with Bob and Doug Lewis, Visionary Group
May 13, 4-5 pm ET
Register here | Learn more

The session, “Independence vs. Transacting: The Facts Behind Each Pathway,” will feature industry dealmakers Bob Lewis and Doug Lewis of The Visionary Group.