EXECUTIVE PREVIEW
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CPA Satisfaction Buying Plans Key Purchase Criteria
EARLY TOP-LINE HIGHLIGHTS
Data gathered from 559 respondents in an online survey.
— 75% are C-Class executives.
— 71% work in offices of up to 50 persons.
— 50% practice in public accounting and 36% in business or industry.
89% are currently less than “completely†happy with their current accounting software package.
Over the next 18 months, 35% are at least “somewhat†likely to be considering a new purchase of accounting software.
Most important criteria in selecting a new accounting package:
— Ease of Use
— Features and Functionality, and
— Vendor’s Long-Term Viability
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