Holiday Cards? Try www.CharityCards.com
Sure you send out cards. But do you have a plan?
Law firm marketing consultant Larry Bodine is a big believer in maintaining year-round contact with clients and prospects. The holiday season is a perfect time to make another positive impression. Bodine reccommends charitycards.com, which send 10% of its revenue to a charity of your choice. It’s a win-win.
Typical firms buy anywhere from 25 to 25,000 cards each season. There are five major techniques common to all firms that run a successful and timely greeting card program. These techniques – plus valuable tips – will increase your efficiency throughout the process.
One of the keys is to treat this task as a project with all the planning, marketing timelines and budgets of any other major project. This is not an “add-on†program, but a key element of an integrated marketing plan.
The five techniques to implement a successful marketing campaign for client greeting cards are:
1. Create a Plan – Systematize the Process and Gain Commitment to a Timeline
2. Quantify a Budget
3. Maintain Your Client List
4. Incorporate Interest
5. Build Ownership
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