CPA Firm Benchmarks: Marketing and Business Development

red_pencil_survey.jpg New data shows firms are seeking niche opportunities.

CPAs have made great strides in the art and practice of sales and marketing. But, according to at least preliminary results, the profession still has a long way to go in adopting robust business development practices.

The good news is that most firms appear to be embracing some form of niche marketing. The bad news is that most accountants remain dissatisfied with their firm’s activities.

The survey questionnaire is available here. Participants get notified of the results as they become available.

Preliminary Highlights:

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marketing-and-biz-dev.JPG


VERBATIM COMMENTS

Can you name the marketing practice that WORKS BEST for your firm?
(Selected Responses)

WHAT’S THE MOST IMPORTANT marketing/business development OPPORTUNITY your firm faces?
(Selected Responses)

The survey questionnaire is available here. Participants get notified of the results as they become available.

Posted at April 22, 2008
Filed Under BSG [CPA TRENDLINES] |

Comments

One Response to “CPA Firm Benchmarks: Marketing and Business Development”

  1. Alan Goh ACMA, UK on April 23rd, 2008 12:49 am

    Dear All,

    The era of IT has bridged all nations news and information.

    Any happenings affect all of us to certain extent.

    Few facts of life we have to accept:
    ( 1 ) Inflation is here to stay with population on the rise, resources depletion and War Zone expanding.

    ( 2 ) Commercial war is on too with giants buying over tiny operators.

    ( 3 ) Ungazetted war before NATO is abolutely disgusting if not honorable.

    ( 4 ) Sharing of concepts and better living is irked by the rich. The pile getting smaller.

    REMARK: All commercial activities other than marketing campaigns been affected as well.

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