CPAs update sales and marketing strategies for tough economic times
What’s working for CPA firms today? Join the survey; get the answers.
by Rick Telberg
At Large
Many accounting firms, already inundated with more than enough work, are rethinking their new business strategies and are turning away from sheer growth in fees and clients to refocus instead on sustainable profit and enterprise value.
For many accounting firms in recent years, marketing has not been a problem. New clients have been rolling through the doors. And, in fact, CPAs are working longer hours or even turning away business to handle the surge.
But with the economy shifting into low gear, more CPAs are taking a new look at their marketing and business development strategies.
Here are five fresh viewpoints to tweak your marketing strategies:
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