SURVEY RESULTS: Accounting Firm Marketing Strategies

Biz dev takes center stage.

Both because of and despite the business downturn, tax and accounting firms are maintaining and even increasing their marketing and business development activities, according to topline findings from a new CPA Trendlines survey by Bay Street Group LLC for the AICPA. Join the survey; get the results as they develop.

A surprising number of accounting firms are maintaining their marketing efforts, despite the business downturn:
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And an even more surprising number are planning to accelerate marketing expenditures in the upcoming months:
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The top strategy remain referrals and networking, but the networking is moving online with a discernible emphasis on social media:
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Join the survey; get the results as they develop.

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Posted at August 26, 2009
Filed Under BSG [CPA TRENDLINES] | 7 Comments

Comments

7 Responses to “SURVEY RESULTS: Accounting Firm Marketing Strategies”

  1. Twitted by EventMarketers on August 26th, 2009 5:22 pm

    [...] This post was Twitted by EventMarketers [...]

  2. Twitter Trackbacks for SURVEY RESULTS: Accounting Firm Marketing Strategies : CPA Trendlines [cpatrendlines.com] on Topsy.com on August 28th, 2009 5:00 am

    [...] Both because of and despite the business downturn, tax and accounting firms are maintaining and even increasing their marketing and business development activities, according to topline findings from a new CPA Trendlines survey by Bay Street Group LLC for the AICPA. Join the survey; get the results as they develop. — From the page [...]

  3. Accounting Marketing Stratgies | Accounting Marketing | CPA Marketing Strategies | Accounting Marketing on September 2nd, 2009 4:57 pm

    [...] The Survey Click here to participate in or view the in progress results as displayed at CPA [...]

  4. Ken Kaufman on September 3rd, 2009 3:54 pm

    This is a powerful and helful study…thanks for publishing it. Relationships will always be the most valuable marketing tool in professional services, whether they are built face-face, online, or through seminars and webinars!

  5. Lawrence Roth on September 8th, 2009 4:42 pm

    I have always asked for referrals but ‘no-dice’ – because my corporate clients do not want to ‘share’ my knowledge!!!!!!!!!!!!!!!!

  6. Debbie Dulski on September 8th, 2009 5:17 pm

    Allowing for explanation on issues was 1st rate. This survey, if details are pubished will allow firms to share critical information with each other. Networking with each other regarding marketing strategies will only stregthening our companies.

  7. Daron Powers on September 18th, 2009 8:38 am

    It’s difficult to make meaningful decisions from a P&L pulled out of the sky—it has to be based on correct numbers. The same with relevant marketing.

    I am a client of a tax and accounting firm who invited me in to do marketing strategy. Before my client is doing any of the web, social or any type of marketing we are going through a marketing discovery process.

    The purpose is to create a relevant strategy to provide the foundation for all the tactical tools that spread the message.

    Interestingly enough all six people of the firm are involved in the marketing and coincidentally improving internal processes, communication and the overall quality of their tax and planning service.

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