CPA Trendlines

New survey by the Credit Research Foundation shows business shifting focus from driving revenue to preserving cash flow.

Details:

• 90% report that the economy has had a direct negative effect on their business, up from 77% in November 2008
• 44% report that they have shifted their focus on revenue and market share to cash flow and profitability, up from 30% in November 2008
• 81% say their customers are experiencing tightening of bank financing, up from 68% in November 2008
• 65% report that they are experiencing a slowdown in customer payments

Posted November 19, 2009
Related Topics: economy