These lessons were learned the hard way in the magazine business.
But they can apply to many, especially in these turbulent times.
- What is our purpose for existing?
- Who is our target customer?
- Why does anyone need what we’re selling?
- If there is a need, is it enough to support a profitable business?
- What are our competitors up to?
- Can you reduce expenses–without harming the product?
- Do we have the right leadership?
- Do we have the right employees?
- How will we continue to drive revenue?
- How are our employees holding up?
via Forbes.com.
