GROWTH STRATEGIES

13 New Rules for Accounting Marketing

Alan Vitberg
Alan Vitberg

Adapt and grow. Or don’t and you won’t.

by Alan Vitberg
Vitberg LLC

New rules about marketing and business development are at hand, and firms that adapt early are those that will grow, not unlike their predecessors who capitalized upon transformative changes that occurred over two decades ago.

Here’s a “baker’s dozen” of those new rules that can transform your firm’s marketing and business development, and take it to new heights:

  1. Start thinking about marketing as an investment, not just an expense.
  2. Demand accountability from everyone.