Or, isn’t this really the partners’ job?
Accounting firm marketers – already tasked with landing new clients and adding new revenue, in addition to recruiting new staffers – are getting a new job: Succession planning.
A new survey of 100 marketers shows 35% cite “the identification and development of potential successors for retiring managing partners as their top priority over the next 12 months.”
The new data suggests turnover among managing partners in the next 12 months will be far greater than anyone now imagines and it speaks to the critical inadequacy of incumbent partner teams to deal with the crisis on their own.
The survey was conducted among members of the BKR International network of firms by Tierney Coaching & Consulting. Here, Lisa Tierney reports on the results and the implications.
Her report includes data and commentary on:
- Leadership as a top concern for firms
- Five challenges to be considered over the next 10 years
- How a firm’s success is integral to the effective leadership of its professionals
- The definition of effective leadership as it applies to the successful firm
- Six key leadership characteristics defined
- The distinct roles
- for partners,
- for seniors and managers, and
- for supervisors and associates
- Leadership and team building strategies
TO READ THE FULL ARTICLE
