All Great Strategy Starts with “Why” [PRO Member Exclusive]
Internal Communication: Strategy and Process
by Bruce W. Marcus
Professional Services Marketing 3.0
What do we want people to know, think, or feel as a result of our internal communications efforts, and why?
The answers to these questions are the foundation for any communications activity, internal or external. They define the dynamic of the program, its focus, and its program goals. They make possible a foundation for defining and shaping the strategy.
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