“People don’t buy what you do, they buy why you do it.”
By Hitendra Patil
Pransform, Inc.
We are used to getting asked “What do you do for living?” But when someone asks “Why,”we have to dig deeper to answer that question.
Celebrity author Simon Sinek wrote a revolutionary book called “Start With Why.” He says, based on complex research results, “People don’t buy what you do, they buy why you do it.” He further adds – “those who know their why are the ones who lead.”
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