A beautiful time to be an accountant focusing on technology for small business.
Peering into the mind of the small business client, Doug Sleeter, head of the the Sleeter Group, sees some real concerns.
“If you’re a business owner today,” says Sleeter. “the pressure to go online” is overwhelming. Clients know “if you’re going to succeed in business you’re going to be doing things online.”
So, “accountants are being pulled online by their clients,” he says. Many clients need to begin selling online to remain competitive, even if they still have a thriving on-premise business. It’s not optional anymore.
The good news is “they need the help of the accounting professional,” Sleeter says. “So this a beautiful time to be that accounting professional focussing on technology.”
To see how accountants are rising to the challenge, join CPA Trendlines at The Sleeter Group Accounting Solutions Conference, Nov. 3-6 in Las Vegas. Save $100 at registration with code RTASC100.
More from Doug Sleeter on new opportunities and imperatives in technology for accountants:
