New leads are important, but much less so.
By Jassen Bowman
Tax Resolution Systems
The most successful professional services firms in America put their marketing efforts on autopilot.
MORE: 3 Checklists for Office Communication | Client Management Checklists for Tax Resolution | How to Handle Client Complaints | Checklists for Your Tax Resolution Office Setup | Case Study: Building a Tax Resolution Business | Marketing Requires Ruthless Accountability
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Whether you have a full-time marketing assistant, do all the marketing yourself or distribute duties among your staff, using checklists to systemize your marketing is really the only way to go. Using checklists ensures that your marketing gets done properly and completely.
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