Five Rules for a Marketing Orientation

Smiling businesswoman offering a handshakeWhy the alternatives don’t work anymore.

By August J. Aquila
Price It Right: How to Value Accounting Services

Let’s look at the different focuses or orientations that firms can take toward managing and running their practices and see which ones the traditional pricing methods encourage.

MORE: The Damage That Traditional Fee Methods Do | Four Ways to Prepare for New Business Development | Ten Keys to Marketing Success
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Any organization, whether an accounting firm or not, usually tends to have one of four focuses. They are either selling-oriented, product-oriented, production-oriented or marketing-oriented.