New York (AMI-Partners) – AMI’s 2006-07 survey of the United States SMB market reveals that 7% of Small Businesses and 17% of Medium Businesses expressed an interest in using Vista by years end.
This portends to a sizeable addressable market opportunity of 447,000 SMBs.
The AMI study concludes that the following factors will drive Vista adoption the most across SMBs:
— Natural PC Lifecycle – Currently SMBs replace their PCs every 3-4 years.
— Drive to Standardize OS’ for Security Purposes – Approximately 40% of SMBs cite standardizing their OS’ as a top IT priority in 2007.
— Rising Demand for Enhanced Mobility Applications/Support – Mobile workforce penetration is currently 53%, up 37% from last year.
— Leverage Enhanced Networking Functionality – Networking SW investment expected to grow with a 5 year CAGR of 7%.