Topic: retention

8 Steps in CPA Mentoring

To develop and nurture talent: It’s more than just lunch. Unfortunately, even the best-intentioned mentoring initiatives can easily fizzle in the early stages, before delivering value to the participants and the organization at large, according to Molly Sargent of Rowayton, Conn.-based Professional Impressions Consulting. Sargent has trained and coached thousands of financial professionals and client-facing executives in professional image, presentation skills, business etiquette and sales effectiveness. Since 1985, she has helped major accounting firms and Fortune 500 companies, including Aetna, American Express, AT&T, Citibank, Goldman Sachs, JPMorgan, Key Bank, MasterCard, PricewaterhouseCoopers and Prudential achieve breakthrough results. With so much to gain, how can your firm initiate mentoring in a way that is successful and sustainable?

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CPAs Salute the People Who Shaped Their Lives

Today’s best career advice: join the survey; get the answers. What’s your mentoring story? by Rick Telberg At 20 years old, the world was a blank canvas with vast opportunities for Sal Inserra. He thought he knew exactly what he wanted in life. “Until,” he once told me, “I was set straight.” Like many CPAs, Sal owes much of his career and success to a few key mentors who guided him early on. Today — as the kids head back to school and college, and as the rest of us wind up our summers and look ahead to the fall — it may be a good time to salute the mentors who help steward a great profession to the next […]

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18 Pieces of Today’s Best Job Advice

Get certified. Apply early and often.  Join the survey; get the results. By Rick Telberg I’m looking over the early responses to our new CPA Careers survey and one stands out for its practicality and wisdom. This from a veteran senior finance manager at a Fortune 1000 company is, I think, 18 pieces of the best advice I’ve ever heard. 1. For the accountant who is not a CPA yet: If you’re not  a CPA already, make it a goal. 2. If you need hours, apply to every accounting firm that you could drive to or are willing to move close to. 3. Apply beginning in mid-April, after busy season, when accounting firms clean house.

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How to Turn Client Surveys into New Revenues

Download the sample client satisfaction survey. by Ed Mendlowitz Question: Is there any value to sending clients a survey? Response: Yes.  Our firm sends a survey with every deliverable to a client.  We want to know what they think and how they feel about our service. I think your best friends are the clients that complain.  This gives you an opportunity to correct any deficiencies or exceptions. One time a long time very good client put on the survey that we were great but our fees were high.  I immediately met with him, reviewed our charges, had the time runs and details of everything extra we had been doing beyond the scope of our engagement, and the value to the […]

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How Long Can You Keep a Client?

Clients say: Not as long as you think. If you’re a finance manager on the client side, what do you say? by Rick Telberg Are most CPAs fooling themselves? If you ask a CPA, as CPA Trendlines has been doing since 2006, how long they typically keep a client, you’ll get a fairly consistent answer through the years. If you ask a client how long they’ve worked with their current CPA firm, you’ll also get a fairly consistent answer. The problem is: The CPA and the client disagree.

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How CFOs Choose a New CPA Firm

What you need to know. How finance executives pick accounting firms: Join the survey; get the answers. by Rick Telberg Here’s some good news for accounting firms: Most companies stick with their CPA firms for at least five to 10 years. And they are loathe to change. The reasons are myriad. The inherent cost of switching – getting a new set of outside accountants up to speed – is certainly one. However, another, less tangible reason, cannot be denied: The vast majority of CPA firms develop strong and deep relationships with their clients. And yet, there is some fragility in the relationship to which no CPA firm, or corporate finance manager, should turn a blind eye. A surprising number of […]

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Getting the Client is Only Half the Battle

Four must-do’s for client retention…

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Five Things Accountants Take for Granted That Costs Them Revenue

What we know that clients don’t even know they need. By Sandi Smith, CPA Accountant’s Accelerator I’m pretty sure that I am not the only accountant who has made the following mistakes with clients. Here are a couple of ideas to help us remember what we know that the client doesn’t and why it costs us when we forget. 1. Clients do not know how to evaluate our technical skills. If you need to hire an accountant, chances are you don’t know a lot about accounting. It just follows that you’re not going to be perfect at hiring an accountant. As accountants, we need to remember that it’s not our technical prowess that gets us the job since the client […]

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25 Magic Words for Career Success

Surprise: Hard work and knowledge aren’t Number 1. Neither are skills or knowledge.

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