VENDOR TRENDER: Microsoft Accounting Leads in Mid-Market

Microsoft, which has just launched a new thrust into the CPA channel, is already the market leader in accounting applications with its Microsoft Business Software and a 23% slice of the mid-market segment (companies with 500-999 employees. Best Software follows closely, with 21% of mid-market companies.

The Microsoft package also leads among medium-sized companies (100-499 employees), at a 21% share. Second place goess to Oracle, at 18%.

Among the smallest companies (1-19 employees), Intuit’s QuickBooks remains the unchallenged leader, with a 68% share. Best has a slight lead among companies with 20-99 employees, at 30%. QuickBooks takes 29%

Source: Yankee Group

2 Responses to “VENDOR TRENDER: Microsoft Accounting Leads in Mid-Market”

  1. Dan O'Connell

    Numbers look contrary to experience.
    Are we comparing Accounting packagess to Fixed Asset packages to enterprise software?

    I would expect Great Plains to be fairly high.

    • Rick T/Editor

      In fact, I expect that most of Microsoft’s market share is due, in fact, due to the Great Plains acquisition.