What to Do When the Chips Are Down? “Innovate!” declares the AICPA’s Hank Berkowitz (left).
“For most of us in this room, the ‘R’ word hasn’t really hit … yet, but it could be a rocky road ahead,†Berkowitz quotes Bob Felsenthal, Publisher of BtoB Magazine at last week’s New York Business Marketing Association breakfast in Manhattan. Jim Spanfeller, President and CEO of Forbes.com concurred: “So far so good for us, but I’m concerned based on historical media spending patterns and the latest numbers coming out of Washington.â€
“So mind your numbers,” Berkowitz advises. “Tell great stories and operate in a healthy state of paranoia. There won’t be a lot of easy wins for B2B marketers in 2008. But, as the New England Patriots learned the hard way on Super Sunday, those who come to the battlefield better prepared will get their share.”
More at AICPA Media…
