Practical steps to move you beyond the crisis.
Practice consultant Tracy Crevar Warren says in the latest CPA Insider the key components for your firm’s stimulus plan should include:
- Strengthened client service
- More contact
- Do a better job of being a “trusted advisor”
- Provide additional counsel/services to meet needs resulting from economic downturn
- Reduce commodity threat
- More educational offerings – seminars, Webcasts, podcasts
- “Crisis center” resources and Web sites
- Expanded/reallocated service offerings
- Outsourcing
- Turnaround
- Bankruptcy
- Debt restructuring
- Forensic accounting
- Cash management & budgeting
- Staffing
- Retaining new talent, while others are eliminating it and/or not filling empty positions
- Continued/enhanced niche development
- Better analysis and litmus tests for spending
- This includes marketing
- Creative, less-expensive alternatives for traditional marketing tool
- Electronic versus paper
- Webinars
- Podcasts
- Blogs
- Search Engine Optimization (SEO)
- Proactive business development initiatives
- Retaining business development professionals
- More focused initiatives
- More face-to-face meetings
- Continued referral development
- Better tracking
Tracy Crevar Warren, president and founder of The Crevar Group, advises professional services firms striving to grow and maximize performance. She is an author and frequent speaker on various growth, business development, and marketing topics for local, regional, national, and international audiences. Warren can be reached at 336-889-GROW (4769).
