NEW SURVEY RESULTS: How smartphones help CPA firms compete

Join the new survey here, get the top-line results.

A smartphone — like a BlackBerry, iPhone, or Palm — handles more than just phone calls. Accounting firms are finding that a well-managed mobile strategy adds competitive advantage, improves client service and satisfaction, and even helps maintain a sensible work/life balance

A new CPA Trendlines research project is yielding some interesting and useful early results.

For intance, we’ve been asking: “What’s the single most important thing that a smartphone helps accomplish for your firm?”

Here are a few snippets from the comments:

  • Expands productivity beyond the normal “8-to-5”—both a blessing…and a curse.
  • Allows us to maintain real-time communications.
  • Client service and responsiveness.
  • Reduces back log of phone and email requiring attention upon return to office.
  • can be away from office & stay in touch
  • Communication with clients
  • Access
  • Access to the firms lifeline of contacts and stockpiled emails and voicemails. Keeping those in check allow me to stay on top of them or they are like an unruly haircut.
  • Keep in touch
  • Saves time in getting information needed to manage client service
  • Access to Outlook Calender, email & tasks for improved time management & organization
  • Constant communication with co-workers to maintain productivity.
  • client response time
  • email and schedule
  • be in contact with clients and staff
  • Manage email, be accessible
  • Faster response time for e-mail questions from clients
  • Allows us to be in contact with our clients outside of the office.
  • help balance life and work
  • Work Life Balance
  • Stay in touch with office and clients while out for field work.
  • Manage and monitor my networks.

Join the new survey here, get the top-line results.