Social Media’s Not For You. Or Is It?
By Janet Kyle Altman
“Why is your CPA firm on Facebook?” I get asked all the time. “Why would a CPA firm be twittering, or blogging, or posting videos on YouTube?” This question is the 2010 version of the one I was asked ten years ago – why does a CPA firm need a marketing department?
It’s simple – we’re an entrepreneurial business like any other. And no matter how technically expert our CPAs are at tax planning for your business, assessing whether you’re protected from fraud, or helping you evaluate a potential merger or acquisition, we won’t stay in business long if potential clients don’t know us.
Ignoring social media is a mistake for any business that earns revenue from customers, has competitors, or isn’t the Kleenex of your category. If you’re questioning whether your business should engage in social media, consider these three questions:
1. Is your business built on relationships?
2. Do you have competitors?
3. Does everybody you want to do business with already know your name?
Continued at seebeyondthenumbers.com
