Believe it or not, as “basic” as some client service procedures are to some, they are very unique to others.
That’s especially true with accountants who have been content for far too long to do business on the golf course or wait for the phone to ring with repeat or new business, according to Scott Cytron, who runs a marketing agency for accounting vendors.
Let’s face facts, he says: in today’s business environment, those who wait for the phone to ring aren’t going to survive for the long haul.
According to Scott, here are a few client retention strategies that should not be overlooked:
TO READ THE FULL ARTICLE
