Crosley: The New Growth Evolution

Change happens.

The world is changing faster than many CPA firms can keep up with, according to Gale Crosley, a growth strategist for CPA firms.

"A lot of firms are trying to use yesterday's business model on tomorrow's problems," Crosley says, describing a tectonic shift from the old, locally based, referral-driven, generalist model of getting new clients to a new model that bypasses referrals, crosses international borders, hones in on specializations and is powered by cloud technology.

In addition, she says, firms must evolve from the "individual contributor with a book of business" (read: Lone Ranger rainmaker) to a "leader-driven," "team-based" organization chart.

The firms that understand these changes are already ahead of the game. The rest are playing catch-up.