LinkedIn Adds Messaging. Finally!

Picture11New chat app accelerates business networking, client communications.

By Hitendra Patil
Pransform Inc.

LinkedIn, undoubtedly the “go-to” social media platform for prospects to check out CPAs, is rolling out a messaging feature to allow real-time chat conversations. And it’s about time.

Until now, LinkedIn supported only email-like communication. But with messaging, you can actually have a conversation.

But now, with “messaging,” LinkedIn makes it possible for CPAs to have “conversations” with their connections. Everyone knows how “chats” and “text messages” help in short-form, need-based conversations build relationships. With LinkedIn as the real business-connections platform, messaging on LinkedIn will now help CPAs have conversations that build stronger relationships with their connections.