Your Existing Clients Are Your Best Leads

Sandi Leyva and Michelle Long
Leyva and Long

And the cheapest. Bonus!

By Sandi Leyva and Michelle Long
The Ultimate Accounting Virtual Conference

I’d be willing to bet that almost all of you have clients who don’t know about a service you offer. And I bet they could use more of your help.

MORE SMALL FIRM GROWTH STRATEGIES: Need More Business? Focus on Referrals

When I was doing web designing, I’d get new business — new requests for work from the client — almost every time I sent out an invoice.  If I had been more proactive, I could have gotten a lot more work. So we have to make time in our business to look a little bit. For example, I could have reviewed the website and made some suggestions and generated more work for myself. You can do the same thing when you’re keeping books for clients.