Maximizing revenue comes second. Profits, third.
By Rick Telberg
CPA Trendlines Research
The CPA Trendlines Pricing Strategy Study
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Raising rates is risky. But so is not raising rates. You have to raise them right and at the right time. And not on a willy-nilly whim. You need to think about it. You need a rationale.
In search of reasonable rationales—rationales that work—CPA Trendlines is asking practitioners for the rationale behind their pricing strategy. And they are being generous in their response. Most say that strategies were lacking or could be improved.
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