How to Craft a Social Media Profile

“Social” includes “likable” and “interactive.” BONUS: Advice on images.

By Becky Livingston
The Accountant’s Social Media Handbook

After you’ve

• defined the social media platform you plan to use,
• determined the goals for the business and how social media plays its part in those goals, and
• begun thinking about your brand and how you can begin to define its personal value proposition or the value-add it provides to your target audience,

MORE ON SOCIAL MEDIA: What Is Social Media? | How Social Media Works with Accountants’ Top 5 Marketing Goals

It’s time to begin developing the firm page for your profile. You’ll begin defining your brand’s company page description, plus images you can use to supplement your social media presence.