Becky Livingston: How Artificial Intelligence Feeds Accounting Marketing [VIDEO]

Becky Livingston explains how the data behind AI helps you target your marketing.

Click here for more Becky Livingston.

MORE:  Lessons for Accountants from Self-Driving Cars   |   How Artificial Intelligence Will Drive the Next Wave of Merger Mania   |   How Artificial Intelligence Feeds Accounting Marketing  |   Tax Pros Gain Slight Ground in E-Filings   |  Tax Pros Turning in Only 39% of E-Filings  |  Beware the EZ Way Out  |  IRS #FAILs at Online Services Spell Problems for Professionals  |  Can the IRS Improve Its Phone Service?  |  When Clients Face ‘Unreal’ IRS Audits  |  IRS Warns about Private Debt Collectors for Tax Season 2018

GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today

Digital Marketing Isn’t ‘Set It and Forget It’

Woman outside jogging in morningThis should be a strategic priority or you'll be left behind.

By Becky Livingston
The Accountant’s Social Media Handbook

As the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.

MORE ON SOCIAL MEDIA: How to Engage with Social Media Influencers | Marketing for Mobile | How to Listen on Social Media | How Social Media Affects SEO | Social Media Campaign 101 | Why Use Social Media for Marketing? | Who Is Your Customer? | What to Say on Social Media | Determine Your Target Audience
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

For example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. It may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.