Does your audience know what you want them to do?
By Becky Livingston
The Accountant’s Social Media Handbook
If you desire to have your website, product or services found online via organic search, search engine optimization (SEO) is your tool.
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SEO is website optimization with “no dough.” One way to remember SEO versus search engine marketing (SEM) is the “O” is for organic, optimized and for no dough. The alliteration alone should help you to remember it.