Quick Tip: Accelerated Mobile Pages

Quick tip iconYou also can track how well they're doing.

By Becky Livingston
The Accountant’s Social Media Handbook

AMPs are for mobile devices and provide a faster website load time than more traditional pages, even ones created using a mobile-friendly template.

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These pages use a stripped-down version of HTML code and Javascript to create faster loading times for pages on mobile devices. They may be used in any app, browser or web viewer.

One of the challenges with AMPs, especially with WordPress sites, is you are limited to what may and may not be added to the simple format. For example, small email opt-in forms, Facebook like boxes and other dynamic scripts will not work.

Also, reporting for sites using AMPs only works with Google Analytics, as of this writing.

The benefit is, because AMPs are a Google initiative, sites that leverage AMP for mobiles devices get a boost in search ranking.

How to set up AMP in WordPress:

  1. Begin by installing the AMP plugin.
  2. Once activated, from the left sidebar, choose Appearance > AMP. This step will show you what your site will look like on a mobile device. You can change the header background and text colors. The header background color will also be used in links.
  3. Click the Save button.

If you get a 404 error when you try to view the AMP version, go to Settings > Permalinks from the left navigation bar, and click Save Changes. That action simply refreshes the site’s permalink structure.

You can also track how well your AMPs are doing by vising the Google Search Console (i.e., Webmaster tools). Once there, click Search Appearance > Accelerated Mobile Pages. Results could take a while to accumulate, so don’t be worried if there is nothing there the first week or so.

If you want to customize the pages even more, use the Glue for Yoast SEO and AMP plugin. Once installed, visit the SEO > AMP setting to configure your changes. Remember, the site does have limited functionality, so it won’t work exactly like the desktop version.

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