CLIENT SERVICE OPPORTUNITIES

Rebecca Burnick: How to Turn Accountants Into Advisors | It’s Not Just the Numbers

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Building an advisory practice takes more than freeing up staff time. It requires a deliberate approach to client relationships, training, scope and technology.

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The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

It’s Not Just the Numbers
With Penny Breslin and Damien Greathead
For CPA Trendlines

Accounting firm owners have heard the message for years: move beyond transactional work and build higher-value advisory relationships.

Yet the distance between wanting an advisory practice and developing a team capable of delivering one can be considerable. Outsourcing and automation may free up time, but that capacity only becomes valuable when firms have a clear system for putting it to work.

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Rebecca Burnick, owner and CEO of Office Heads, has taken a process-led approach to that challenge. After 15 years working in strategic management consulting, she founded Office Heads and has spent 18 years developing a structured model for serving clients and helping team members grow into advisory roles. Her experience offers a practical lesson: advisory capability is built through intentional processes, repeated practice and clear client expectations, not simply a change in job title.

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Scotty Scarano: Create Your Dream Career – And Make It Fun | Accounting Conversations

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Entrepreneurship, community, and a candid look at firm ownership reveal possibilities many never dream of.

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Accounting Conversations
With Chayton Farlee
Center for Accounting Transformation

Scotty Scarano knows how to get accountants talking about something besides deadlines. Give them a bracket, put their favorite software up against an industry personality, and let the campaigning begin.

The founder of Accounting High turns professional education and networking into something resembling a school community, complete with friendly rivalries. But beneath the jokes is a question with consequences for the profession: How many potential accountants lose interest before they discover what the work can become?

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On Accounting Conversations, host Chayton Farlee joins Scarano to explore the distance between the accounting industry students encounter in class and the careers they can build. Their discussion connects the appeal of entrepreneurship with the harder decisions behind a growing practice, including when an owner’s enthusiasm becomes a bottleneck.

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Blake Christian: Why You Should Pay Attention to OZ 2.0 | Holistic Guide

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Proper entity structure, timing, and compliance are critical to maximizing the next phase of Opportunity Zone benefits.

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The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

The Holistic Guide to Wealth Management
With Rory Henry, CFP®, BFA™

A decade ago, federal Opportunity Zones (OZ) were introduced as part of the 2017 Tax Cuts & Jobs Act to encourage long-term investment into economically distressed communities through tax incentives. The first phase of the OZ program expires at the end of 2026, but Blake Christian, CPA, says the program is entering a new phase (OZ 2.0) that could dramatically expand its impact across operating businesses, infrastructure, AI data centers, and rural America.

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While many investors initially focus on the tax deferral aspects of Opportunity Zones, Christian explains that the program delivers three separate benefits.

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Tony Wilson: Career Options CPAs May Be Overlooking | Accounting Conversations

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Extraordinary opportunities lie ahead for those who combine accounting knowledge with curiosity, judgment, and business insight.

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Accounting Conversations
With Chayton Farlee
Center for Accounting Transformation

Accounting students often feel pressure to choose the perfect career path before they have taken their first professional step. Tony Wilson, CPA, CMA, offers a more forgiving — and practical — approach: Choose a direction, start moving, and learn along the way.

“Sometimes, just choose the thing,” Wilson says. “Just go after it.”

In this episode of the Accounting Conversations Podcast, host Chayton Farlee, an assurance associate at CliftonLarsonAllen, talks with Wilson, founder of Accquip, about building a career that stretches from public accounting and corporate finance to entrepreneurship and fractional CFO services.

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Along the way, Wilson shares candid advice for students and early-career accountants who want to gain meaningful experience, prepare for firm ownership, and understand where they can create value in a profession transformed by technology.

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Jason Ackerman: Roth Mistakes That Cost Clients the Most | The Concierge CPA

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Existing IRA balances and Form 8606 can make or break the strategy.

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The Concierge CPA
With Jackie Meyer

In this episode, Dr. Jackie Meyer, CPA, welcomes Jason Ackerman, CPA, CFP, CGMA, chief financial officer and co-founder of WealthRabbit, to separate practical Roth IRA guidance from the oversimplified advice circulating online.

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Roth IRAs can provide tax-free growth and qualified withdrawals, but eligibility rules, reporting requirements, and conversion mechanics leave plenty of room for costly mistakes. Meyer and Ackerman examine direct contributions, backdoor Roth strategies, the often-misunderstood five-year rules, and the documentation advisers need to implement these strategies correctly.

A central warning: A backdoor Roth is not a product or a one-click transaction. It is a multistep process that requires advisers to examine the client’s existing IRA balances, properly report nondeductible contributions and conversions, and reconcile Form 8606 with Form 1099-R.

“Messing up the backdoor Roth is probably the one that can hurt the most,” Ackerman says.

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77 No-Brainer Opportunities in Small Business Advisory

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The Checklist of Checklists Quick-Start Guide

man in glasses looking at document held by woman

You can take action starting today.

By Ed Mendlowitz
77 Ways to Wow!

This list is a guide to jog additional thought about a client’s business. I have done all of these, and, at some point, I started making a list to help me remember. I also used it to help staff choose a few items each time they performed services for a client as a value-added benefit to the client.

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The listing can also be used a guide for a separate engagement. Either way, the emphasis should be to provide information to the client about their business that the client does not already consider, focus in on or know about.
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How Siblings Can Derail a Family Business

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hands holding rope in tug of war

Succession plans can be tricky …  for the advisor.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

Someone has to be the boss. When the founder is active, he or she is usually the boss. But what about parents who step aside to have their children run the business? Particularly where there is more than one child working in the business?

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I’ve seen some situations where two siblings can run the business as equals. And then, there are other situations where they can’t. What do you do?

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Art Werner: Just Don’t Call it a Trump Account | Quick Tax Tip

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Trump accounts can be “one of the best” long-term planning options, despite their name, says Werner.

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Quick Tax Tip
With Art Werner
CPE Today

More Werner on Trump accounts.

Trump accounts are “one of the best provisions that we have seen,” tax expert Art Werner says in this Quick Tax Tip.

Acknowledging that the name itself may create resistance among some taxpayers, he says that for people who are not fond of President Trump, “when they hear the name Trump account, it turns them off.” But if they dismiss the account because of its name, he adds, “they are walking away from a tremendous opportunity.”

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Werner explains that funds in a Trump Account are effectively locked away until the child reaches age 18. Once the beneficiary reaches adulthood, the money can be used for specific purposes that he describes as major life milestones, including higher education, purchasing a first home, starting a business, and ultimately retirement planning.

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