CLIENT SERVICE OPPORTUNITIES

Why CPAs Leave to Work for a Client

By

Money tree growing in the middle of green meadow

Is that grass really greener?

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I know many CPAs who left public accountancy to take a “better” job. For many of them this was a mistake. For some it worked out, so if you are one of the lucky few, you can stop reading what I have to say.

MORE by Ed Mendlowitz
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

There are basically three types of companies the accountant could work for – a small client that does not have an in-house controller or CFO, one whose controller will be replaced by the departing CPA, or a large company that has an entire accounting staff already in place. Let’s talk about working for the small companies that do not have a controller.
READ MORE →

Create ‘Family Trees’ of Referrals

By

Have you taken the time to trace who sends you business?

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

For those of us in public accounting, there is a continual need to get new clients. Many times we look beyond what we have for the “new” when the growth is there for the taking.

MORE by Ed Mendlowitz
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

One of the most important ways a practice can grow is for existing clients to recommend new clients. I have always valued such referral sources, and this value surpasses the fees they pay us. They look out for us and help us grow – I owe them!
READ MORE →

Joe Pine: Navigating the New Transformation Economy | Holistic Guide

By

From Experiences to Transformations: The Future of Value Creation.

Sponsored by The Balanced Millionaire: The Advisor Edition by Dr. Jackie Meyer | See Today’s Special Offer

Subscribe to CPA Trendlines podcasts anywhere: Apple, Google/YouTube, Spotify, iHeart, Deezer, Amazon Music, Audible, Player FM, Audacy, RSS

With Rory Henry
The Holistic Guide to Wealth Management

True Advisor: Buy now | Learn more

When advisors talk about differentiating themselves from the pack, the conversation often centers on providing better service models, improved technology, or more personalized experiences.

But according to Fortune 500 management advisor Joe Pine, those levers are no longer enough. The real opportunity lies one level deeper: helping clients change.

MORE Rory Henry | MORE The Holistic Guide to Wealth Management | MORE CPA Trendlines Streaming Network

Cofounder of Strategic Horizons LLP, Pine is the co-author of The Experience Economy and author of the newly released The Transformation Economy. He argues that the U.S. economy has continued its long arc first from commodities, then to goods, services and experiences, and now to transformations. In this next transformation phase, the customer is no longer buying a product, activity or even a memorable event. They are investing in who they want to become. READ MORE →

When a Graph Made All the Difference

By

Businessman holding word "success" and upward arrow in hands

A family member gets the credit he’s due.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I have a client who owns considerable real estate that her son manages. The son actually does a very good job maintaining the property, growing rents and keeping vacancies to a minimum.

MORE by Ed Mendlowitz
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

My client’s husband was the builder and driving force behind this mini empire, but he passed on a few years ago. He was a dynamic self-made person who amassed quite a fortune and turned over daily operations to his son about 10 years before he died to spend considerable time golfing and traveling.
READ MORE →

Why You Need a Specialization

By

man holding pen touching the word "specialization" floating in air with symbols

The five types you have to choose from.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

I was not a specialist. In some respects, I am the last of the “expert generalists” and generalists are fast becoming extinct.

MORE by Ed Mendlowitz
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

 

In this age of specialization and niche expertise, being a generalist is a negative to most people, indicating a lack of competency in their area. I tend to think of the old general practitioner physicians versus the modern-day specialists. No one looks at the whole patient.
READ MORE →