Becky Livingston, Author at CPA Trendlines

12 SEO Myths: Unraveling Google, Bing, SSL, Keywords, and More

Local? Images? Mobile? All important.

By Becky Livingston

Below is a list of SEO myths that people might still believe to be true.

MORE: 9 SEO Musts and 20 Pitfalls | Quick Tip: Link Building | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank?
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I must submit my site to Google and Bing for it to be indexed. What makes this a myth is the “must” part. If you’re creating a site that’s never been indexed before you can submit it to Google and Bing to be indexed, however, that doesn’t guarantee the site will be indexed or that this step will increase your search ranking. If you have an existing site, say that’s been around for a while, you don’t have to do this step even if it’s never been done before.

MARKETING & SALES

Quick Tip: Accelerated Mobile Pages

You also can track how well they’re doing.

By Becky Livingston
The Accountant’s Social Media Handbook

AMPs are for mobile devices and provide a faster website load time than more traditional pages, even ones created using a mobile-friendly template.

MORE: 9 SEO Musts and 20 Pitfalls | Quick Tip: Link Building | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank?
Exclusively for PRO Members. Log in here or upgrade to PRO today.

These pages use a stripped-down version of HTML code and Javascript to create faster loading times for pages on mobile devices. They may be used in any app, browser or web viewer.
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MARKETING & SALES

Quick Tip: Boosting Site Speed

How to score your site … and make improvements.

By Becky Livingston
The Accountant’s Social Media Handbook

High bounce rates in your analytics report are a good indicator something might be up with your site speed, especially on mobile devices.

MORE: 9 SEO Musts and 20 Pitfalls | Quick Tip: Link Building | How to Improve Your Mobile SEO | How to Research Keywords | How Long Does It Take to Rank?
Exclusively for PRO Members. Log in here or upgrade to PRO today.

The bounce rate is the percentage of single-page sessions that occur when visitors come to your site. In other words, a person visits a page and then exits the site, without visiting other pages.
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MARKETING & SALES

9 SEO Musts and 20 Pitfalls

Checklists for the DIYer.

By Becky Livingston
The Accountant’s Social Media Handbook

If you own a small firm and tackle your website and marketing yourself, this checklist is for you.

MORE: Quick Tip: Link Building | Why You Need an SSL Certificate NOW | Why Tracking URLs Are So Important | What Goes Into a Buyer Persona? |What Is SEO and Why Is It Important?
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Here is a nine-point SEO checklist you can use to help your website, product and brand gain online traction.
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MARKETING & SALES

Quick Tip: Link Building

5 tools to check your ranking.

By Becky Livingston
The Accountant’s Social Media Handbook

According to DemandWave, “More than half (52%) of B2B marketers consider external and internal link building a very difficult SEO task to execute.”

MORE: Why You Need an SSL Certificate NOW | Quick Tip: Local SEO
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Robbie Richards, the CEO and co-founder of SharpRocket, said, “Link building is one of the most challenging aspects of SEO. But it also has a HUGE impact on where your site ranks in the SERPs.”
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FEATURED

How to Improve Your Mobile SEO

Some people will never see your site on a larger screen.

By Becky Livingston
The Accountant’s Social Media Handbook

There are many ways to test your website for mobile readiness. Simply search for “mobile SEO testing tools” to find several free ones you can leverage immediately, like this one from Google: https://search.google.com/test/mobile-friendly

MORE: Why Tracking URLs Are So Important | Crafting Effective Landing Pages | How to Research Keywords | 3 Big SEO Changes | How Long Does It Take to Rank? | What Is SEO and Why Is It Important?
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Enter your domain URL and any page within the site you want to test (this is really good for landing pages you’re using to draw in leads). The analysis will begin immediately, for that page only, not the whole site.
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Becky Livingston

MORE AT STORE.CPATRENDLINES.COM

Becky Livingston, the founder, and CEO of Penheel Marketing, has more than twenty years of experience in marketing and communications, as well as a strong background in technology. She can also be found doing public speaking gigs across the country.

She is the author of
The Accountant's Social Media Handbook

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and
SEO for CPAs: The Accountant's HandbookBuy Now | Learn More

See Becky Livingston's latest articles at CPA Trendlines

She began her career as a computer programmer in the chemical engineering field, then moved into web development and online marketing–all of which has led her to this business. Her forte is big-picture thinking and strategic management of complex initiatives.

But don’t let that scare you. Her technology background has taught her a great deal about project management and what it takes to make projects come to life.

Her corporate career expands to non-profits, large companies, and CPA firms. She has supported businesses in chemical engineering, dot-coms, and, at KPMG, Big Four CPA firms. In her management roles, she has been able to bring complex ideas into reality while keeping an eye on the big picture.

Becky’s ability to understand the details, to estimate the project timelines, and to see how each piece of the project can impact others is key to her success. She also serves as an adjunct professor, author, and speaker.

With a graduate degree from Pace University in Information Systems, Livingston also holds undergraduate degrees from two other colleges, plus a Certificate in Corporate Training from NYU.

She is also an active member of the Association for Accounting Marketing (AAM) and the Bergen County (N.J.) Professional Women’s Network. Penheel Marketing builds muscle – marketing muscle – for CPAs and small business owners. In addition to strategic consulting, the firm provides marketing services, such as content development, blog writing, online advertising, website development, graphic design, copywriting and ghostwriting, traditional marketing services, like print ad development, inbound marketing, search engine optimization, and more.

Livingston can be reached directly at Becky [@] Penheel.com. Follow her on Twitter with @Penheel

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